How to Choose the Right Material for Your Promotional Custom Water Bottles


Giving away water bottles as part of your marketing strategy is an excellent way to promote your brand. They are both practical and handy. Customizing them to add your brand’s logo and personality can further serve as a valuable promotional product that can effectively expose your brand to more people.

It would be wise to order reusable water bottles to maximize the marketing potential of your custom water bottles. They are eco-friendly and are a sustainable alternative to disposable plastic, which pollutes the landfills and ocean. They will also serve as a long-lasting promotional item which people can reuse over and over again while promoting your brand effortlessly for a more extended period.

Choosing the right bottle material is vital to ensure the reusability and durability of the bottles. Here are four common types of materials used for water bottles.

Stainless steel

Stainless steel bottles are getting increasingly popular over the years as awareness over the negative impact of plastic on the environment rises. Stainless steel water bottles are durable and eco-friendly. Hence, they are ideal for hikers and outdoor lovers.

Another great feature of stainless steel is that it can maintain the temperatures longer. So business owners looking into providing their audience with water bottles which can handle hot and cold water can go for this material. However, stainless steel heats up quickly in warm temperatures and weighs heavier than other types of materials, such as aluminium and plastics.


Companies with a target audience who are always on-the-go would best pick aluminium as the material for their bottles. Aluminium bottles are lightweight and convenient, which most athletes or travellers would love. Most aluminium bottles are created with a holder for people to easily attach them to things like a backpack, bicycle, or belt.

While aluminium bottles do not have the strength and insulating attributes as that of the stainless-steel bottles, they are affordable and portable. However, they dent easily and may heat up in hot temperatures.


Since glass is fragile, glass bottles are not the best choice for outdoor use. But they can be highly sustainable giveaways for companies aiming to provide a sleek presentation. Glass bottles are hard with smooth surfaces which provide a sophisticated backdrop for the brand logo. 

Glass bottles are long-lasting, can hold both hot and cold beverages, and do not absorb colour and taste. Moreover, most of them are dishwasher-safe. However, they are breakable, more cumbersome, and can be more costly than other types of materials.


While plastic imposes a lot of environmental issues, it is still the most popular material for water bottles due to its affordability, convenience, and versatility. Fortunately, plastic custom water bottles nowadays are made to be eco-friendly with many recyclable choices.

Amongst the types of available materials for water bottles, plastic offers the most affordable option. Plastic bottles are easy to clean, lightweight, and freezable. They are perfect for daily usage, including sports, outdoor activities, offices, and homes.

Nevertheless, they can be harmful when it comes to holding hot liquids. They also tend to leave an odd taste and scratch over time.

Using water bottles as promotional merchandise to increase your brand awareness can be powerful, especially since people drink water and use water bottles every day. But to ensure the effectiveness and longevity of promotional water bottles, you need to choose reusable materials, such as plastic, aluminium, glass, and stainless steel. Each element has its pros and cons. You need to consider your audience and choose the best material to cater to their needs.

Mia Johnson
Mia Johnson is a writer with a ten-year long career in journalism. She has written extensively about health, fitness, and lifestyle. A native to Melbourne, she now lives in Sydney with her 3 dogs where she spends her days writing and taking care of her 900 square feet garden.

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