It’s easy to have missed the power of email marketing.
Today, virtually every single brand have implemented email marketing into their marketing strategies, and that’s because it works.
Using email marketing is extremely cheap, and can even be free, with nothing else invested than your own time, and despite this, it has proven to be able to help you drive incredible marketing results.
If email marketing wouldn’t work, brands wouldn’t use it, and so if you trust the opinions on the crowd, you probably know that you should be using it.
If you don’t trust the opinions of the crowd, maybe these email marketing statistics will convince you.
Now, it’s safe to say that if you haven’t yet made email marketing a part of your marketing strategy, you’re leaving money on the table, but the thing that is keeping many marketers from getting started is not knowing how to get started.
According to how email marketing has grown, the email marketing landscape has become more and more competitive. Everyone is fighting for the attention of the audience, and as we’re literally bombarded with marketing emails every single day in our email mailboxes, succeeding with email marketing is getting increasingly difficult. The open-rates of emails have decreased heavily throughout the years, and so have the click-through rates. But does that mean you are just going to satisfy with that?
Sure, you can just compile a text and send out to your list of subscribers, but to succeed in this competitive landscape, you need new approaches to stand out from the crowd, cut through the noise, and crush your competitors.
In this post, we’ll, therefore, share with you 4 email marketing ideas that you can use to generate better results with your email marketing campaigns.
1. Put an extra focus on abandoned carts
Did you know that the typical shopping cart abandonment rate for online retailers is between 60% and 80%, with an average percentage of 67.91%?
On the contrary, did you also know that 40% of abandoned cart emails are opened? This double or almost double the average email open-rate which is between 20 and 22 percent. Furthermore, these emails also received a 21% click-through rate. And 50% of these clicks purchased.
This is quite mind-boggling statistics, and they go to prove the importance and power of sending emails to individuals who have left abandoned carts.
As with everything that you do manually, sending emails manually to the people who have abandoned their carts is a lengthy time-consuming task that demands a lot of effort. The good news, however, is that by using Sendpulse, you can have these emails sent out automatically by triggering them when someone abandons their cart.
Using the Sendpulse Automation 360, you can create emails that are automatically sent to your customers as reminders about the product they added to their cart but for some reason didn’t checkout.
Doing this not only dramatically increases this emails open-rate or click-through rate, but leveraging these emails will also help you decrease the number of abandoned carts and ultimately grow your revenue.
2.Showcase social proof
Humans are Accordingly, you can expect social proof to have a tremendous power in your marketing emails.
In fact, more than 70% of Americans say they look at product reviews before making a purchase. Furthermore, almost 63% of consumers say they are more likely to purchase from a site if it has product ratings and reviews. For the latter statistic, this obviously also includes using them in your marketing emails.
No matter what marketing tactics you use, the end goal is always to drive sales. It might be to drive sales directly by sharing discounts or coupons, or, it might be to drive sales indirectly by running giveaways or building customer relationships.
Either way, you want to take advantage of social proof in your marketing, because doing so increases
The psychology of social proof leads us humans to thinking like this:
“If other people find this product valuable, and if other people are using it, what am I missing out on?”. This is great news because it also leverages the human psychology of FOMO – fear of missing out. The fear of missing out also makes us humans more likely to act quickly because we have little time left to consider whether or not we should buy the product or not. It makes us act on emotions rather than logical thinking.
At the same time, social proof leads us to feel more comfortable in our decision of buying, because if other people are satisfied with their purchase, we feel comfortable as well.
Therefore, when crafting your message using Sendpulse email builder, make sure you include a customer review or statistics of how many customers have used your products. When doing this, you want to add these testimonials in a strategic place of your email. Since you have complete power over how your email looks in the editor, you can add them strategically next to your call to action button where people click to purchase.
When you do this, you’ll also notice that the CTA for your email will increase.
Personalization is tremendously powerful in marketing, and Senpulse’s software gives you a way to effortlessly personalize your emails for better results.
Did you know that personalized email messages improve click-through rates by an average of 14%? Did you also know that personalized emails see a 10% higher conversion rate?
With that in mind, not personalizing your emails means leaving money on the table.
There are many ways to go about personalizing your emails, but the most common way is to include the name of the recipient in the subject line and in the body of the text. With Sendpulse, you can address your customers by name and insert any other information you have about them to generate better results with your emails.
Many marketers think that the only way to personalize their emails is by manually adding the personal details about the recipients manually before sending the email, but with Sendpulse, the software will manage the personalization for you.
And you do this by setting replaceable text fields in your emails based on the information you have about the people who have signed up to your email.
4.Include video content
Despite the majority of content being shared on the internet being text-based content, humans are actually visually creatures.
In fact, the human brain processes image 60,000 times faster than text, and 90 percent of the information transmitted to the brain is visual. This means that by implementing images in emails, you will not only make people more engaged in your email and more likely to consume it more carefully, but it also means that you’ll be able to convey your message much better and thus impact your recipients much more thoroughly.
And after all, isn’t that the whole purpose of your email – not just to have people open them? Because this is the only way to ultimately get them to convert.
Using Sendpulse email editor, you can effortlessly implement all types of visual content into your email by dragging and dropping, and you need no previous expertise, HTML, or coding knowledge. This makes visual content in emails available for everyone, yet still, far from everyone is leveraging its power in their emails.
Try it for free today!