How to Choose a Direct Mail Service for You: A Guide


Research by the Data & Marketing Association found that 96% of consumers surveyed interacted in some way with direct mail service materials in 2020. And it’s not surprising since so many of us were stuck at home through the start of the 2020s.

Flyers, letters, postcards, coupons, and catalogs—all of these media are perfect for the mailbox. You can fold them small, label them with an address, and print them with all kinds of information about your product pr service.

If you’re a business looking for a new way to reach consumers, especially those in the older demographics, why not try marketing mail services. Below, we show you how.

Look for an Industry Specialist

Just like other businesses, direct mail companies come in all sizes and specializations. If you’re a multinational corporation selling B2B, you’re not going to hire a freelance designer off Fivver, right? The same goes for direct mail services.

Look for a professional service provider with experience in your industry or niche, and consider their printing and delivery volume capabilities. Note that larger companies may have minimum quantity orders (MOQs) that you need to consider, whereas a mom-and-pop setup will likely take small orders.

Expert Design Abilities

If you don’t have an in-house design team, you can save some money by choosing direct mail services with design capabilities.

All you need to do is provide them with a brief, and they’ll turn your ideas into an attractive brochure, postcards, or whatever you wish. Then they’ll deliver it to the areas or demographics you’ve requested.

It couldn’t be easier!

A Lot of Variety

It’s important to have varied strategies for your direct mail campaigns. Some promotions might be better suited to a catalog format, while others a simple postcard. Look for mail services that offer a wide range of printed material options, including:

  • Greeting cards
  • Catalogs
  • Brochures and booklets
  • Postcards
  • Coupon books
  • Flyers
  • Newsletters

It’s also helpful to make sure in advance that the company you’re considering working with has experience with creating custom options and package deals.

Fast Turnaround

Typically, direct mail services don’t require as fast a turnaround as digital marketing services (such as social media). However, you still want to find a company that’s able to take your order and get it out in a timely fashion—especially if you’re planning a time-sensitive campaign around a sales holiday like Mother’s Day or Black Friday.

Check the companies you’re considering have standard and urgent printing and delivery options. Just keep in mind you’ll typically have to pay more for faster service.

Don’t Settle for a Mediocre Direct Mail Service

If you’ve maxed out your online marketing activities, it might be time to experiment with a direct mail service. Mail-direct marketing offers you a new way to reach consumers in various demographics. Of course, it’s essential to search carefully for the best mail service available in your area or online to ensure you get the best quality campaign.

For more marketing advice for small businesses, read the other articles on our blog.

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