SEO stands for search engine optimization.  It is basically phrasing and keywords that are used so that people can find you among the millions and billions of other people on this planet.  Personal branding is part of that—those keywords and phrases—that make up your SEO; but, is also so much more.

Some experts say the ‘softer’ skills or attributes you possess, things people depend on you for, can tell what you are like to work with, and how you get things accomplished in your day.  In other words, your personality, Morales and character.  These are the things that make you different from other people that make you stand out from the crowd.

How do you define your brand?

This can be difficult for some people simply because they have a hard time defining what makes them special from others.  They think they are just like everyone else, and to a point they are; but each person should try to pinpoint their unique qualities to use as their brand. You want to focus on your interests and passions when it comes to branding but be careful not to air your dirty laundry for the world to see.  Those skeletons need to stay in the closet when it comes to branding.

To make it even more confusing, SEO can be used in branding as well.

How about SEO?

SEO on the other hand is about being like everyone else.  So, it really boils down to being different vs being the same. The art in the science of branding and SEO is strike the right balance between the two so that you will be noticed and stand out from the crowd.

On the flip side, this can also be done through social media by using your brand image and logo at the top of pages on Facebook, Instagram and Twitter. This is another reason why so many brands are no trying to increase their social following.

How to make it work.

You cannot just sit down at a computer and begin typing out a long list of keywords and hope to hit on the right combination. You must be authentic and truthful when creating these two vital branding and SEO content.  You must also generate chemistry that the potential customer or employer can read and feel when they look at your resume, website or social media platform.

When you combine so called hard and soft branding and skills, it makes you more personable to the reader. It will also capture the attention of the reader and make them want to know more.  So, the lesson here is to dig deeply into your life, define what you are and accentuate the differences from others.

Take these tips and implement them into your own brand

It is a fact of life that often people are often judged by what is present on social media these days.  It can be a delicate balancing act to present the best face to those who look at your profile, your likes and dislikes and all the other information about you that the world can see.

Personal branding and SEO plays an ever-increasing part in whether you get that dream job, sell your product or service or just putting yourself out there for the world to see.