Kind is the new cool, and the trend is making its way into the business world in a big way. Researchers have found that organizations with generosity as their central ethos get a boost in success, with happier staff and a more vibrant workplace culture. If you weren’t aware that the best way to get ahead in business is to put others’ needs first, then the following four facts will be eye-openers, proving that generosity is the most powerful way to promote your brand.

  1. Giver’s Gain Is Real (And It’s Powerful)

Giver’s Gain is a term coined by Dr. Ivan Meisner, the founder of BNI (Business Networking International). Members of BNI groups meet weekly to exchange business referrals. The premise is that when you give others valuable referrals that translate into lucrative business deals, those people will want to reciprocate. Through that first gesture, you start a giver’s gain cycle of giving and receiving. Giver’s gain doesn’t only apply to network groups, it applies to every relationship and every connection in your life. Volunteering your services and using corporate promotional products and gifts to communicate your care and esteem for others will see your kindness repaid, sometimes in unusual ways and from unexpected places.

  1. You Meet Other Givers

Some of the longest-standing (and most lucrative) business connections are forged as a result of volunteer work and corporate generosity. You’re not only dealing with the company you’re helping out, but also a whole range of other businesses and individuals who are there to lend a hand too. Since you’ve met in the spirit of kindness, in a space where trustworthiness is implied (someone who volunteers their time and skills is usually trustworthy), the foundation is laid for the formation of some powerfully positive partnerships.

  1. You Get A Name For Yourself (Fast)

Volunteering your professional services is one of the best ways to get a new business off the ground fast. It’s a positive networking opportunity because you are likely to meet other businesses who are also volunteering. It’s also an opportunity to create a name for yourself as a “giver.” This is excellent for your brand’s reputation because the general public (and your potential clients) value doing business with those who care for others. People would prefer to direct their funds to businesses that are willing to pour some of that money back into the local community. Prove yourself to be this kind of operation, and you’ll have loyal customers in no time.

  1. You Have The Opportunity To Flaunt Your Abilities

Offering your services as a way to express generosity has some unexpected bonus benefits beyond the simple act of giving. It is an opportunity for you to get your work seen by the greater community. Make sure you put exceptional care into any charitable work you do – think of it as a display piece that will sell the quality and reliability of your company to others. This is one of the most undervalued opportunities to market your capabilities, attaching your brand name to positive qualities like generosity, compassion, and genuine regard for your community.

Generosity truly is the most powerful way to promote your brand. You’ll also find it makes life more personally rewarding for you and your staff, thus compounding the positive effects. Use the facts above as the motivation you need to bring generosity into your company’s ethos today.