Running an online business is not as easy as many people think. It takes an enormous amount of time, efforts and determination to turn any tech business successful. In case you run a product or service based company and use social media to reach out to new clients every day, then leave no stone unturned to thrive. A good link shortener can help you do that. Here is what makes it a good choice for your business-
Tracks Engagement Rate
When it comes to analyzing how many likes each of your social media posts gets, how many times they’re shared or clicked upon, you cannot trust any tool other than the best URL shortener available in the market. Even though many other tools claim to provide the accurate data in this regard, none of them can perform as good as a good link shortener. So, have no confusion when it comes to selecting a tool that can get you accurate user engagement rate. A good links shortener is the best option for you out there.
Manage Multiple Projects
Any good link shortener comes with ample features to manage different projects from a single dashboard. It means that you can simply add multiple links at the same time and check various numbers related to social media likes, shares, link clicks, etc. without facing any trouble. Along with this, you can also make changes in any link as per your convenience and optimise it for SEO and SMO. Normally, doing this manually takes a lot of time and efforts. Even after all this, you struggle to get desired outcomes, which not only affects the productivity but also delay the overall project cycle.
Apart from these two things, a good link shortener helps you in creating custom short URL. It means that you can make a change in your custom URL for as many times as you want without having to worry about its permanent URL structure or broken link issues. You can simply insert your desired kws in this URL and optimise it for different SEO activities. Overall a link shortener is loaded with world-class features and can help you take your business to newer heights.