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Gradually everyone are highly using video content to promote their services and products in several ways. You can easily introduce your brand using videos.
With proper YouTube Marketing, you will be able to properly promote your business using videos and ads. People are more tend to watch video content than articles, so there are several benefits of video marketing. If you are still confused and looking forward to what all benefits you can get from YouTube marketing, then you are at the right place. Here we are going to talk about the Top 7 Benefits of Video Marketing on YouTube.
- Heavy Traffic
As we all know by now that YouTube is a platform that is growing to its full potential. It has now more than 5 billion videos that are consumed every day and also not just video are being consumed YouTube live streaming views are also being views by a large number of people across the globe. In fact, this takes it to a level where YouTube gains more traffic than any other social media platform out there.
Just have a look of this statistics below:
- YouTube comes with its own local versions that too in more than 88 countries
- It has around 30 million visitors per day
- You would be surprised that approximately 85% YouTuber shares that video helps them a lot.
- Every minute around 300 hours of videos are uploaded
- Higher Conversion Rates
We are aware of the fact that pictures speak a thousand words but a video will make up for million words. They will be able to take out messages from all your static text to engaging and dynamic. As a result, it will bring your brand or business to life.
Furthermore, it will help you to gain trust as well as an authority among all others in a pretty unique way. And research says that this engaging and entertaining form of content comes with great power to enhance the conversion rate by around 80 percent.
- Better Visibility on Google
Well! You might have seen that there are videos that appear quite often than any other forms of content while you search Google. Moreover, you can take benefit of this by writing good quality content on your website as well as creating videos using this content on YouTube.
If you do so, you will be creating more backlinks to your website and it means that your brand or business will be noticed quite often on Google searches. You will be able to use YouTube marketing to enhance online authority. Remember, the more your brand is having online authority, the better and higher the page will rank on search engines.
Here are some of the tips that you can follow to increase your business authority online using YouTube:
- Try to embed your videos on other websites
- Make sure you are associating your website with your YouTube channel
- Share your videos more on social media platforms
- Try to use several video styles when you are engaging with your customers
- Build an Email List on YouTube
One of the biggest benefits of YouTube marketing is that you will be able to easily build an email list using YouTube. You will find a number of software that are available to let you embed the sign-up form directly in the videos you are publishing.
As result, it becomes so easy to build your email list and you will be able to get give your audience quality content at the same time. Here are some of the simple ways to make your email list using YouTube:
- You can add cards
- Try to use lead magnets
- Adding annotations
- You can run YouTube ads
- Make Money Using AdSense for Video
If you are creating content on a regular basis, then you will have the opportunity to earn money directly using your videos. You must have heard about Google’s AdSense which is present for the video program. More than 1 million YouTubers from around 30 countries are earning a good amount of money using YouTube videos.
You will be able to use Google AdWords as well as AdSense for videos at the same time to earn money. Viewers will be able to see the video ad of your content in other videos and will click on the same. Then you will pay for the click just as a campaign budget. Viewers will watch the video and you will get paid 68 percent of the entire ad revenue.
- Videos are Easy to Share
It is quite evident that social videos get around 100% more shares than image and text content combined. On platforms like LinkedIn, video content is shared around 10 to 20 times more than any other regular content formats. The question is why videos are so much popular. This is because they are entertaining and will offer practical value via tricks, hacks, and tips.
Related Post: Top Social Media Mistakes to Avoid
- Get Potential Traffic
One of the most important things is to get qualified traffic. You don’t want people who are not willing to buy from you and all you want is potential customers and leads. YouTube will help you to easily find out people who share similar kind of interests.
As we all know that people use YouTube as a search engine to gain knowledge regarding a product or service. It means those who are watching your videos have some kind of interest in your product or service. As a result, this can be a pretty helpful way to gain potential customers using Youtube Video Marketing.
